For wineries that want to develop their wine tourism activities, it is interesting to learn from the wineries which succeed in this sector. Here is an example of a Californian wine estate which created an unusual offer.
The development of the Hahn family wine estate
Since 1979 the Hahn family set themselves in the Santa Lucia Highlands in Monterey in California. Year after year, they bought new lands to reach a total of 650 acres of estate vineyards with sustainable farming. Today, the family owns four wine estates in the Santa Lucia Highlands plus 461 acres in the nearby Arroyo Seco. Moreover, since 2002 the Hahn family started to develop its wine tourism activities. In fact, they opened their visitor center and the tasting room in the winery located in the Santa Lucia Highlands.
The wine tourism experiences
About the wine tourism activities proposed by the winery, these are from wine tasting to amusing tours in the vineyards. Actually, the Hahn family built two lovely tasting rooms, one in Soledad, and another one in Carmel by the Sea, in California. Visitors enjoy an unforgettable experience of wine tasting in these places. In detail, they taste some of the exclusive wines produced by the Hahn family while overlooking the Salinas Valley. To sum up, visitors have incredible views while tasting pleasant wines.
For people looking for more adventure, the wine estate offers an adventurous tour through the vineyards. In fact, visitors get into an open-air, off-roader vehicle, it is an amusing way to know more about the winegrowing work and the story of the wine estate.
In addition, the tour continues by walking in the wine cellar to better understand the winemaking process. Plus, the visit ends with a tasting of luxury wines produced by the Hahn family.
Another extra activity offered by the winery is allowing visitors to propose to his or her partner. The team sets up everything to get the perfect proposal; from a dozen roses and specialty chocolates to a bottle of sparkling wine with two flutes to celebrate the special day. Moreover, the proposal is done in front of breathtaking views. Plus, it is possible to continue the experience with a pleasant wine tasting of the estate wines.