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Sommeliers, engineers, editors and partner managers — united by a love for wine and the journeys behind every bottle.
Calle earned his master's in Marketing and Management from St Andrews in 2007 before spending more than a decade across IT, marketing, and hospitality. He channels that mix into WineTourism.com, shaping strategy, partnerships, and the traveller experience. A curious host by nature, he is happiest sharing stories with partners and guests around a long table.
Marcus began his entrepreneurial journey at Handelshögskolan Stockholm, building booking and e-commerce platforms from the ground up. At WineTourism.com he leads technical development, keeping the platform fast, reliable and a pleasure to use for wineries and travellers alike. Off-duty, he is a tireless tinkerer who treats every vineyard visit as a new system to reverse-engineer.
Simon became one of Sweden's youngest sommeliers in 2003 and went on to lead wine programmes at leading fine dining restaurants across Sweden and Norway. That hands-on service background shapes how he builds partnerships with wineries. He is most at home guiding a guest through a thoughtful pairing or walking a new partner through their first booking.
Niklas is WSET 3 certified and spent years on Sweden's monopoly sales team, sharpening an international palate along the way. He advises WineTourism.com on portfolio direction, championing lesser-known regions and distinctive growers. Outside work he is a persistent advocate for alpine and high-altitude wines, and the friend who always brings the most interesting bottle to dinner.
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