Industry Reports about Wine Tourism

Why are surveys and reports important for the wine tourism industry? Wine Tourism is a growing industry in all parts of the world. The wine tourism is currently in different phases of maturity in different parts of the world. Global data can help wineries with insightful information to understand how wine tourism develop in its own country/region but also in other parts of the world.

Below you will find the surveys and reports that has created. The results from the surveys are available for everyone and for more details, just drop us an email and we will help out.

The Impact of Covid-19 on Wine Tourism – November 2020

The survey was conducted during one week in November. Over 1 200 wineries contributed with answers in order to help us understand the covid-19 impact on wine tourism. The survey focused on 5 questions in order to understand the general situation, as well as some in-depth questions to a selected subset of wineries. On the  covid-19 report page you can read our analysis. You can also browse answers per country and region, where we received sufficient numbers to provide relevant data.

Key findings from the report:

  • Covid-19 has had an extremely large impact on the wine tourism business for wineries.
  • The majority of wineries expect that wine tourism will return to pre-covid levels no earlier than 2022.
  • More than 80 % of wineries expect that wine tourism will grow in their region during the coming 10 years.
Covid-19 Report and Survey Results

Online Wine Tastings around the World – Findings of a Global Survey presents the Global Report – “Online Wine Tastings around the World” The report is based on a survey that was conducted in collaboration with Prof. Dr. Gergely Szolnoki at Geisenheim University. The survey was held in January 2021. A total of 1,423 wineries from over 42 countries participated in the survey and 87 % of the wineries surveyed come from Old World countries.

The aim of the research is to evaluate the impact of the global pandemics on online wine tastings and tours and how did the wineries change their approach towards wine tourism services since pandemics started and if this concept of online wine tastings will continue and grow after a covid-19 period.

Report and Survey Results