Eco-Friendly Winery in the Heart of Piedmont, Italy
Massimo Rivetti – A Winery in One of Italy’s Most Charming Villages
The Massimo Rivetti Family Farm is located on the scenic hills of Serraboella, where three farmhouses stand amidst the rolling vineyards – Froi, Garassino, and Palazzina. The winery itself, housed in one of the farmhouses in the historic center of Neive, covers 25 hectares. Neive is officially recognized as one of the most beautiful villages in Italy. The Rivetti family’s philosophy is to grow high-quality grapes to produce prestigious wines.
Producing Wine in Harmony with Nature
The history of Porta San Rocco dates back to the 19th century, and the Massimo Rivetti family has been producing wine for five generations. Since 2009, their winemaking has been carried out without the use of pesticides or herbicides, and in 2016, the entire production achieved organic certification.
A Combination of International and Indigenous Varieties
In the vineyards, the estate grows both traditional and international grape varieties, all certified organic. These include Barbera, Nebbiolo, Pinot Noir, Chardonnay, Arneis, Moscato, Dolcetto, and Merlot. The annual production reaches about 100,000 bottles, with a focus on Barbaresco and Barbera d’Alba. For those with a deep passion for wine, a visit to Massimo Rivetti on the Serraboella hill promises an unforgettable experience.
Experiences to book at Massimo Rivetti
Top reviews
Sarah Heinrich
September 12, 2022
We were here for a wine tasting. Very friendly and competent staff. In addition to good wines, we were able to learn a lot about the region, the wine and the place. A stop that is definitely worth it.
Ronny Albertella
February 16, 2025
Wonderful experience, first a walk in the cellar and in the vineyards to understand the philosophy behind this type of winemaking and then a stop at the wine shop in Neive to taste this nectar with the help of a knowledgeable guide. Thank you for giving us all the love you put into this wonderful work and logically the product of so much commitment can only be a great wine. Definitely worth repeating.
Location
Via Rivetti N.22, Neive, Cuneo, 12052, Italy
Region
Spoken Languages
Services
Reduced Mobility Access
Restaurant
Accommodation
Pets Allowed
Parking
Bus Parking
Campervan Parking
Visiting Hours
Monday - Sunday
10:30 - 15:30
Wine types
Red Wine
White Wine
Rose Wine
Sparkling Wine
Sweet Wine
Spirits
Grape varieties
Barbera
Nebbiolo
Pinot Nero
Chardonnay
Arneis
Moscato
Wine Certifications
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Frequently Asked Questions about Massimo Rivetti
Where is Massimo Rivetti located?
Massimo Rivetti is located in Barbaresco, Italy
What type of wines does Massimo Rivetti produce?
Massimo Rivetti produces Red Wine, White Wine, Rose Wine, Sparkling Wine, Sweet Wine, Spirits.
What grape varieties do they plant at Massimo Rivetti?
At Massimo Rivetti, they cultivate Barbera, Nebbiolo, Pinot Nero, Chardonnay, Arneis, Moscato.
What languages do they speak at the Massimo Rivetti?
At Massimo Rivetti they speak English, French, Italian.
Do they produce organic wines at Massimo Rivetti?
Yes, Massimo Rivetti is an organic wine producer.




























