Wine tourism has been developing very quickly in the old wine world countries in the last ten years. Countries like Italy, France and Spain were 'late' into this trend compared to the United States, Australia and South Africa. In fact, these countries have developed a...
Nowadays there are many ways to diversify your offer in terms of wine tourism activities. On the other hand, it is not obvious to find the best way for you to create an original offer that matched with your winery philosophy. Here is an example of a winery that succeeds in terms of wine tourism,...
Each step is important in a business relationship, especially in wine tourism which is very concerned about word-of-mouth marketing. That is why it is necessary to not forget to follow up after a wine tourism activity. Here are pieces of advice about how to follow up after a wine tourism...
In order to get as high customer satisfaction as possible, there are a few advices and points that wineries should keep in mind. First, what is customer satisfaction? Customer satisfaction is the comparison between the customer’s feeling after the experience and the expectation on the experience....
Since few years, wine tourism is increasing a lot. For instance, in California, wine tourism represents 2 $ billion by year in the state economy. Between 2009 and 2017, the number of wine tourists has increased by 33 % in France. So, the improvement of winery activities needs to follow some...
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