What is the first thought coming to your mind when it comes to Bordeaux red wine? Bordeaux is one of the oldest, most famous and biggest regions in the world. It gathers several regions that have their own wine characters and unique styles. Every region owns its enthusiasts. Today, here we...
La bodega de la familia italiana Zeni entendió el reto de crear una oferta específica en términos de experiencias enoturísticas, diferenciando su bodega de la competencia y atrayendo nuevos visitantes y clientes.
Chile es un gran destino para el enoturismo. En realidad, existen muchas rutas del vino, vinos de calidad y paisajes impresionantes. Por eso es interesante contar con un ejemplo de bodega chilena que proponga grandes experiencias enológicas.
Para las bodegas que quieran desarrollar sus actividades de enoturismo, es interesante aprender de las bodegas que triunfan en este sector. He aquí un ejemplo de una bodega californiana que ha creado una gran oferta para los visitantes.
Wine tourism has been developing very quickly in the old wine world countries in the last ten years. Countries like Italy, France and Spain were 'late' into this trend compared to the United States, Australia and South Africa. In fact, these countries have developed a...
Through this blog-post, you will know more about wine tourism activities which make a winery successful. An important point is to create an offer that corresponds to you and to your wine estate philosophy. For this blog post let’s take as an example Domaine Laroche. Located in Chablis...
Nowadays there are many ways to diversify your offer in terms of wine tourism activities. On the other hand, it is not obvious to find the best way for you to create an original offer that matched with your winery philosophy. Here is an example of a winery that succeeds in terms of wine tourism,...
Each step is important in a business relationship, especially in wine tourism which is very concerned about word-of-mouth marketing. That is why it is necessary to not forget to follow up after a wine tourism activity. Here are pieces of advice about how to follow up after a wine tourism...
In order to get as high customer satisfaction as possible, there are a few advices and points that wineries should keep in mind. First, what is customer satisfaction? Customer satisfaction is the comparison between the customer’s feeling after the experience and the expectation on the experience....
Since few years, wine tourism is increasing a lot. For instance, in California, wine tourism represents 2 $ billion by year in the state economy. Between 2009 and 2017, the number of wine tourists has increased by 33 % in France. So, the improvement of winery activities needs to follow some...
First thing to remember, wine tourism concerns all activities related to touristic journeys in wine regions with objectives to discover a wine region and its terroirs, taste different wines and meet wine-growers. The wine industry is a fascinating sector which gathered passionate people who only...
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