Wairarapa Wines Harvest Festival (Toast Martinborough) is one of the wine festivals that anchors the Wairarapa calendar, drawing both local visitors and international wine travellers each year. It is held at Various wineries in Martinborough, in the heart of one of New Zealand's most distinctive wine areas. It has been running since 1992, with a long unbroken local tradition behind it.
Toast Martinborough is one of New Zealand's most-loved wine festivals, transforming Martinborough's 10 cellar doors into a one-day food-and-wine celebration on the third Sunday of November. Producers including Ata Rangi, Martinborough Vineyard, Dry River, Te Kairanga, Palliser Estate, Escarpment and Schubert each pair their wines with food from a leading NZ restaurant, with live music, picnics among the vines, and the village's compact walkable layout making it possible to visit all the cellar doors in a single day. Harvest and grape festivals — fiestas de la vendimia, festas das vindimas, weinlesefeste — are some of the longest-running celebrations in their regions, with many running uninterrupted for a century or more. Programmes typically combine grape-stomping demonstrations, traditional music, parades of allegorical floats, food stalls offering regional specialities, and tastings of the area's wines. The events have strong local character and are often as much community celebrations as wine programmes, with town councils, parish committees and local producer associations sharing the organisational load. Many festivals incorporate religious elements — blessings of the harvest, processions to the parish church — that connect the wine calendar to the liturgical year. The event is organised by Toast Martinborough, which sets the tone and direction of the programme each year.
The Wairarapa, just over the Rimutaka mountains from Wellington, is one of New Zealand's smallest premium wine regions and home to two distinct sub-zones: Martinborough (the historic centre, planted in the 1980s with cuttings from Burgundy and producing some of New Zealand's most-respected Pinot Noir) and Gladstone. The cool, dry climate and free-draining alluvial soils suit Pinot Noir, Chardonnay, Pinot Gris and aromatic varieties. The region was founded by a small group of pioneers (Ata Rangi, Martinborough Vineyard, Dry River, Te Kairanga) in the late 1970s and 1980s who recognised the parallels with Burgundy's terroir. Modern producers include Escarpment, Schubert, Craggy Range Te Muna and Palliser Estate.
The 2026 edition is scheduled for 15 November 2026. Festival access is ticketed: NZD 100-130 ticket. Full programme, ticketing and updated information are published on the official site at https://www.toastmartinborough.co.nz/. Visitors are advised to check directly with the organiser for the latest schedule, as festival programmes are sometimes updated close to the event date.
The Wairarapa is reached most easily from Wellington (1.5 hours by car or train through the Rimutaka tunnel). Martinborough and Greytown are the main wine-tourism centres, with the village of Martinborough a compact, walkable wine destination with cellar doors clustered around the central square. Beyond wine, the region pairs with the Wairarapa coast, the Tararua and Rimutaka ranges, and Wellington itself — NZ's capital with the country's strongest cultural scene including Te Papa Tongarewa (the national museum), the Wellington restaurant and bar scene, and Peter Jackson's Weta studios.
