Puglia Pop blends Apulian wine tradition with creativity, capturing the region’s heritage, vibrant terroir, and free-spirited character.
The Puglia Pop project was born from the desire to change the way we think about and tell the story of the world of Apulian wine.It was not going to be just about breaking of the aesthetic rules. We had to try to build a new concept: telling about the wine of this region by focusing on the values and beliefs of the Apulians, on their mood and their extremely unconventional way of thinking, which made them over time “a people capable of believing in dragons and wizards but rational in the deepest sense”.
Four hectares of vineyards in Martina Franca, located in the highest altitude area, 450 meters above sea level: these soils, suitable for white grapes and with perfect climatic conditions, made this area crucial for Apulian oenology, with one of the oldest appellations in Italy and Europe, Locorotondo DOC.
For Primitivo di Manduria we strongly wanted very ancient vines, making a choice against the trend. We are going to tell you a secret: these vines are no longer in use, nobody cultivates them anymore.
The reason? They have a low yield, mechanical harvesting processes cannot be used and consequently a great involvement of manpower is required. Despite all these difficulties, we chose them to make our dreams come true.
Our cellar is located in the middle of the vineyards in Contrada Ferrari in Martina Franca. In an area of 500 square meters there are the processing area, storage, bottling, barrique area and a small lab.
Other three hundred square meters are destined to conviviality and being together: space for pure entertainment, music, aperitifs, on fantastic terraces overlooking the Itria Valley. The space where to enjoy wine that brings people together, the place where to spend fantastic evenings to the rhythm of the tarantella!
And then there are the vineyards, undisputed queens of our company.
Imagine a walk in the middle of the vineyard, a picnic bag, two glasses and a bottle cold enough, the hand of your loved one and around you a wonderful countryside, among trulli, dry stone walls and prickly pears.
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