Each step is important in a business relationship, especially in wine tourism which is very concerned about word-of-mouth marketing. That is why it is necessary to not forget to follow up after a wine tourism activity.
Here are pieces of advice about how to follow up after a wine tourism activity.
1. Give a reason to follow your company on social media
Give to your visitors and potential customers a reason to follow your company on social media. The different comments from previous visitors about their experiences in your winery will reassure people and convince them to visit you. Most of the time people only trust their friends’ and family’s opinions. That is why social media are very important to attract visitors. To stay in touch with them, it might be interesting to include your social links in a post-activity email. Mention your Instagram account during the wine tour or identify people on the photos if they agreed.
2. Create a newsletter
The newsletter allows informing customers about the winery’s activities, events and products. It is a good way to keep contact and to show them that the winery is active in its business, just like staying active on social media. Concerning the newsletter, it is necessary to allow good intervals between emails. Not too much, not too infrequently, once a month or two months seems to be good. To decide to which frequency send the newsletter, you need to know; how often do you have important news to report? How many time do you have to give to write a newsletter article? The most important things are to be regular, professional, eye-catching and keeping contact with customers by integrating them into your newsletter. It is also a good idea to set up events by inviting your previous visitors in order to stay in contact with them.
3. Help foreign visitors to find your products
To win the loyalty of foreign visitors it will be good to give them the list of your distributors in their country or your importer contact details, so they can contact him/her to find your products. Since they will directly know where to find your products you will have more chance that they will buy yours.
4. Always keep in mind the importance of word-of-mouth
The last thing to never forget is that people will speak about their experience in your winery and if they enjoyed their experience they will tell their close relations to visit your winery. The word-of-mouth marketing is the best way to gain customers for free, it is necessary to give incredible experiences or to leave your mark on their memory through your story-telling to make them speak about you. To succeed in word-of-mouth marketing, you need to make your company fascinating through your storytelling, gain value by sharing valuable information with your customers, and the most important is to arouse emotion. People only share experiences which make them upset or happy.
