Nowadays there are many ways to diversify your offer in terms of wine tourism activities. On the other hand, it is not obvious to find the best way for you to create an original offer that matched with your winery philosophy. Here is an example of a winery that succeeds in terms of wine tourism, especially thanks to its diversified offer.
The story of the winery Seppeltsfield
Everything started in the 1800s thanks to Joseph Seppelt. Emigrant of Silesia, Joseph decided to buy lands in the Barossa Valley in Australia, originally to farm tobacco. Then, the family winery rapidly concentrated its efforts on viticulture and winemaking. Now, Warren Randall is the owner of the winery, he worked for the Seppelt family during the 1980s.
Actually, the Seppeltsfield estate is renowned for the Centennial Collection. In detail, they have an incredible lineage of Tawny with every vintage from 1878 to the current year. Remaining the only winery in the World to release a 100-year-old, single vintage wine each year, the estate offers to its visitors a rare opportunity. In fact, visitors can enjoy a wine tasting of their own birth year vintage Tawny.
Also, the winery succeeds in wine tourism through its special tour in the vineyard by Segway. This is not common to explore a vineyard on a Segway. That is why it gives to visitors new sensations and an adventurous feeling. Moreover, it is a sustainable way to enjoy unique views.
Another awesome experience is that people can choose to participate in a cooperative activity. Actually, they make their own personalized barrel following the guided instructions of Andrew Young, Master Cooper at Seppeltsfield. Plus, when the 10L barrel is finished, they fill it with 10L of Seppeltsfield 2-3-year-old Tawny.
Another key point is that the Seppeltsfield estate offers many other unique experiences that make the winery renowned for these incredible moments visitors enjoy. Now, it is your turn to let your imagination goes. Create your own activities, be creative and develop your fame.